Prospect Co-op; A Lane Lederman Design

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Snowboard Art by Lane Lederman

Chalk one up for the home team.  Local snowboarder and Media guru Lane Lederman is offering up a custom deck with his artwork to the people of the Prospect Co-op.  This super limited edition comes coined with Lanes rendition of what he might like to see under a Mickey’s cap or in a game of Pictionary.  The Lederman Lineup of boards will be available closer to season start.  Can you guess what the phrase is by looking at the graphic?

By the way, Show Lane some love and support you local artist.

Custom Snowboards for Adrenaline Power Sports

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Adrenaline Power Sports Custom Board

Adrenaline Power Sports:

Neil here, the owner of Prospect.  The 2010/2011 snowboard gear game just upped the anti with the custom collaboration line with Prospect Snowboards.  A line of 10 boards are due to print because of Prospect’s new Custom Snowboard service geared toward lower volume orders that make it possible for board shops to get their hands on custom decks.  The adoption of the custom snowboard movement came from our Snowboard Co-op, where anyone can post their custom graphics with the availability for anyone to purchase.  This is a service that the big guys couldn’t dream of serving up.  The best benefit so far in this new movement is that Adrenaline was able to test market these designs to their customer base before accepting final art templates.  Imagine that, the store and its customer base opinions actually make the difference.  No longer do you just have to accept what the manufacturers bring to you.

To further extend the benefit of getting a completely custom design is shape.  I’ve made all our shapes and sizes available for custom design.  Our Reverse Camber, our Regular Camber, RC6, and super tough flat camber Sooperpark.  We can even do one off sizes, shapes, and cambers, and with special materials, but do understand that takes a few more bucks to press the final product.

This is the second custom snowboard production we’ve done, the first for Horny Goat brewing Co. out of Milwaukee.  The Adrenaline lineup is based on our high performance setup consisting of Carbon X beams, Primo Wood Cores, and 19 oz. Triax Fiberglass.  We have now set up operation for both promo budget boards and boards for the high end market that Prospect already serves.  Interested in getting a design for yourself? Hit our contact page to get more info.

Concept Project 2011 – Mustache Ride Freeride Longboard

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The Mustache Ride

The guys from Prospect are all about one thing, well many things, but we’re stoked on making our own product. The reality of todays snowboard and skate market is that companies no longer build in house. Instead they licence factories, usually overseas, to make their product. I mean, if a company doesn’t make their own products where is the pride in their brand?

At the same time we’ve gained some valuable knowledge by collaborating with other factories so we understand the view of outsourcing, but to us in-sourcing is what makes a board company legit.

After hand building a screen printing press and longboard press we are now suited to design, test, and manufacture our own longboard ideas. Our first design, a 40″ freeride longboard calle the “Mustache Ride” is under development.

We currently know the Mustache Ride will be a drop though deck made from bamboo and will have carbon stringers from tip to tail. We are toying with ideas to make the tip and tail bash proof with materials like Kevlar, aluminium, and rubber. We are also experimenting with camber and concave shapes to bring out ride characteristics that will make this board evolve past the current decks on the market. Check out the design and give us some facebook love by sharing it with your longboard crew.

2nd Annual Adrenaline Rush

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Come out the the Adrenaline Rush put on by Adrenaline Powersports in Muskego WI.  These guys put on a show with freestyle bikers and motorcycle trials world champs.  There is a sick indoor skate park with a foam pit and they’ll be catering food.  Oh, and we’ll be there showing off our Tangent RC6 to the public for the first time. See you there.

Prospect Passage X Ray

Student Discounts on Snowboard and Longboard Gear

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We’ve been there, school makes it tough to get some hours at work. Both college students, high school, and elementary alike are in a spot that is tough to come up with a grip ton of cash to pay for a new snowboard. We’re giving you a chance to toss studying aside to get out on the slopes. The Prospect Student Discount Program gives you a chance to get special prices on Snowboards, Longboards, and other Prospect gear. Hit the Link below to log into the student section:

Resolve this – What snowboard camber should I buy?

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Snowboard Camber Camber, man what a riot. Year number 3 of it being a major buying factor for snowboarders. After riding both for the past few years it has increased my personal board count from 1 to 3 and increasing.  This is practical because 10 and 20 day riders need as many boards as a 60+ day rider right?  Well one company, Prospect snowboards has come up with a better way to characterize what a rider might according to their skill and riding style and a lineup of camber styles that aren’t an overpriced gimmick.

Rocker billy, crusty bananas, chilidog blumpkins blah blah blah.  You as the consumer are getting slammed with marketing jive from head to toe from snowboard companies.  Just because company Q is marketing it “Boner Pop” snowboards doesn’t mean they have bonerific ride.   What is true and what does work are when solid ideas meet quality craftsmanship.  Prospect Snowboards has come with ideas that are just that reverse camber designs that actually enhance the ride, rather than making a bright colored turd that rides like… a brand new brightly colored turd.  With a regular camber, 2 reverse, and a flat camber, these boards have an area for any rider covered.

Regular Flat RC Convex Base RC C6 Edges
Loose/Stable Stable Stable Loose Loose
Butter/Pop Pop Both Butter Butter
Play/Shred Shred Shred Both Both
Jib/Kicker Kicker Both Both Jib
Park/Out of Bounds Both Park Both Park

Reverse camber

Reverse camber, this is the hot topic.  Neil Henderson, the founder of Prospect Snowboards says: “These boards are friendly for beginners, but not necessarily for beginners”.  Meaning reverse camber rides easier for new riders and it has flex characteristics that a shredder appreciates.  The concept of reverse camber puts the real effective edge between the feet so it creates a slippery/playful/unstable feel that is perfect for flatland butters.  For new riders with no camber resistance, reverse camber boards are easier to manipulate into turns and there is less dreaded edge to catch.  Of course you are going to find tradeoffs, something snowboard companies don’t like to tell you about.  With reverse camber’s contact point concentrated toward the center the unstable result means landing big airs isn’t ideal.  Additionally no camber resistance means less pop and big landings are harder to stomp. The guys from Prospect have this one nailed.  They have done a moderate reverse camber convex base combination in the Tangent RC snowboard line.  The reverse camber shape makes the Tangent easy to manipulate and still gives pop.  The convex base creates a buttery smooth ride and more importantly a beveled edge similar to a race ski.  The curved base makes a catch free ride on the rails even with sharp edges.  This might be one of the biggest revolution in the reverse camber snowboard lineup for 2010/2011.

Regular camber

Regular camber tech is getting tossed into the back seat like a cheap date these days.  Everyone takes it for granted.  The shaping has contact points at the effective edge making a longer more stable riding surface.  For flatland the flex of the board has a “camber resistance” that makes it tougher to raise the nose in a manual.  The trade off on this is that you get better pop on ollies and jumps.  That extra pop is going to appeal the type of guy or gal that wants to shred hard with a powerful riding style or that really wants to stomp big airs.  These boards are made for the powerful rider that likes to go everywhere on the mountain. The Prospect Snowboard factory have been making boards as early as 1992.  Neil says “There is a ton of time put into perfecting the flex and snap characteristics.  Other companies are leading you to believe that camber is out or that their reverse camber carries all the benefits, but it will save your life if you plan on going big.”  What he is talking about is coming down funky on a big air or riding at 40+ mph.  Having camber is like having fins on your surfboard and reverse camber is like no fins.  It definitely has its benefits.  The fins keep you going straight and make sharp carves possible.

Flat camber

Flat camber is designed to carry some strengths of regular, and some benefits of reverse.  It carries a stable ride and an easier flex.  A lot of riders who take advantage of the whole park like a board that can land a big air with stability, but want the maneuverability to butter.  There are always tradeoffs here.  Flat camber brings the most base to ground contact meaning more friction and lower speed.  With good riders this isn’t a threat because you are almost never flat based. The Freestyle division from Prospect has created a park specific board to take advantage of the flat base benefits.  “Our no camber profile makes a good terrain park specific board.  It’s got pop, it butters, and it is stable.  At the same time we know the park is where boards get beat up the most.  To make cover our riders we put in what is essentially a flak jacket made of a hemp weave to bear impacts from rails and hitting bonks.  We’ve termed this the Sooperpark BPJ for bullet proof jacket.  It is our toughest deck in the lineup.” So here is our consensus: Most riders don’t get to really try a variety of decks to actually understand what ride they might like best.  It is more like buy and adapt.  For shops, it cuts into profits when customers return or exchange boards.  Unfortunately the industry isn’t set up to please the customer.  Of course the guys from Prospect will back your purchase and take back any board in return or exchange to keep the rider satisfied.  A truly rider oriented company.

Update from Prospect Snow Madison Wi Customs, longboards and more.

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A summer of is booking up for me with tons of stuff going on. There is a buzz going on in the snow scene and riders are stoked on Prospect. None of these are as cool as my newest offering; I can now do custom snowboards, at manageable quantities, at a wholesale price to sell in your store… Yes, your custom graphics, shapes, and sizes. Below is a listing of what I’m currently offering. If you are interested in picking up any of Prospect’s products for you shop be sure email me or call.

The custom snowboards are awesome and are the ultimate way to show your shop’s individuality. With my factory in California I have a ton of options and flexibility with boards. My biggest advantage at this point is a volume buy. Basically I can pass savings on to you. I have set up a way for my Wisconsin shops to get these boards at wholesale price with a 10 board order. With this, you get a way to buy Custom snowboards with your graphic, your camber, your sizes. Your individual boards aren’t steeply discounted on the internet and you don’t have to compete with the big box prices. These boards are backed with a 2 year warranty from our factory and are top of the line performance decks. Check out our customs page and download the catalog for details:

The new Core Rider Replacement warranty program or C.R.R. gives extra coverage to riders who step it up, but find themselves with a broken board. I build Prospect boards to be durable and my customers have some deep respect for that. With team rider Matt Bradley out in Mammoth, he was instructed to litterally kill his deck. After 170 days of riding, his Passage is still alive. Back to the subject… the C.R.R. program backs up riders with breakage we can’t cover under warranty. The Core Rider Replacement program lets our customers buy no-profit decks within the warranty period if their breakage isn’t covered. This might not sound all appealing to a retailer, but I am that confident in my boards.

The new C6 reverse camber tech and Bullet Proof Sooperpark boards are the new additions to the model line this year. The C6 uses a serrated edge with 6 contact points to carve harder even with detuned edges. It has a reverse camber, super flexible profile that has the stability needed to land big kickers and the buttery feel for the rest of the park. The Sooperpark BPJ is a flat camber park deck with a super long effective edge. More pop than reverse camber, locks onto rails, and it has a super durable hemp weave built into the laminate. truly awesome.

I started an all bamboo longboard line this spring and published some artwork with a screen printing operation I built from scratch. I’m now in the process of testing carbon fiber stringers for next year’s longboard models and building a skateboard press to make longboards here in Madison. There is a possibility of doing custom longboards as well. If you haven’t seen them yet check them out:

A great idea! C.R.R Warranty

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A huge bummer, going big on a great ride day and you land heavy back seat on the big kicker or bash your board on a jib.  The board breaks, now what?  Great, $400 bucks minimum for a new deck or hit the garage sales for a black snow from the 90s…

That’s always been a bother in our minds.  When we buy a deck we want our heard earned bucks to be backed up.  Going big, taking the chance to make it or break it shouldn’t be punished.  We’ve got your back with our 2 year warranty and Core Rider Replacement.

Carbon Fiber Layup on the Rat Rod Longboard

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While we are in the process of building our new longboard press we’ve been thinking of how we can evolve the next generation of Prospect Longboards.  We noticed a lazy, no pop flex meaning a loss of power in every turn.  The wood construction works like a suspension, improving handling and a smoother ride, but it  also absorbs the energy while pumping  through turns.  The answer, our carbon fiber stringer layup.  The stringers actually are not to stiffen  the board, the flex is an important part of the longboard’s ride.  Instead the stringers provide rebound, a poppy return to the boards unflexed state.  This means the board still flexes the same amount, but you don’t loose energy in carving.  It is flex deck meets  pintail.  A  seriously rad combination.

These longboards are available by deck only, special order until the summer of 2011.

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Prospect is getting updated

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We are getting next year’s products together over the next few weeks.  You can check out updates on facebook and last year’s site is still available.

While our webslave Jose gets his Cuervo-act together you can tell us to toss you an update when the site is finished and you can bet there will be a GIVE AWAY!

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